. A key aspect of writing for the 21st century, applicable to non fiction and fiction, is grabbing the reader’s attention. The number of distractions people have these days was covered in my last post. Here are some techniques for grabbing the reader up front: 1. Establish credibility. If you’re being published by a major publishing house this will help, but even if you’re not you can put your key credential up front. If you spent 20 years as a gardener and you’re writing a book on gardening I will want to know that. ‘Gardening from 20 years experience” is a good title in my opinion. So don’t be shy. Tell us why we should read your book. And tell us quickly. 2. For non fiction, make it practical. I am writing a guide to social media and making it practical is a key consideration. Two of the top five Sunday Times non fiction books this week are practical in some way. 3. Other favorite themes for non fiction, which grab readers are war, for the armchair fighters among us, violent crimes, to make us glad we’re safe, and cooking/homecraft. These areas make up most the remainder of the top non fiction slots. 4. Start in the middle of the action. This standard piece of advice for fiction writers, to cut out the long preamble, to go straight into the action, is also what non fiction readers want these days. In non fiction we want a quick way to move to the key areas of our interest. So let us get to the heart of it, fast. 5. Make a bold statement. In commercial fiction there is often a big scene right at the beginning. This could be a murder, a kidnapping, an interview or a disagreement. The purpose of the scene is to hook the reader in. Similarly, in non fiction you can make a bold statement. If you have something new to say offer it up early, then let us read the rest of your book to find out what’s next. Digital, whether through blogs, Twitter, Facebook or video/audio are all vitally important to success these days. Whatever you are writing, consider how you can build an online presence which will use the skills you have. The demand for online interaction is high and likely to get even higher. Publishing and being successful with just a printed book is becoming less and less likely. Other aspects of grabbing your reader’s attention include titles and keywords. Here is a post I wrote, on my social media blog, explaining key words in simple terms. Beyond key words is the whole area of titles. This is an art, which includes many elements difficult to distill. Taste, fashion and culture are all part of the choosing of titles. My suggestion is for you to consider the most popular current titles in your...Read More »
The series starts with The Istanbul Puzzle.
- The Nuremberg Puzzle #1 Where Did Hitler Get His Ideas?
- Feedback Wanted – The Nuremberg Puzzle
- Research for The Nuremberg Puzzle
- Guest Post: Reclaiming History – JJ Toner
- In Ireland at The Mountain of the Witch
- The Secrets of Manhattan #3 What Manhattan woman inspired New Age philosophy?
- The Secrets of Manhattan #2 Where are the title deeds for Manhattan?
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- Mystery/thriller writer and social media consultant.